The Challenge
Our client operates one of the premier auctioneer websites for large construction machinery globally. Despite enjoying a surge in business, they faced a significant hurdle in scaling their operations. Their existing system was rife with challenges, including minimal automation and excessive complexity. Many critical processes still relied on manual intervention, such as printing and emailing documents to customers. This inefficiency resulted in increased costs, prolonged lead times, software glitches, and hindered their growth potential.
The Solution
As the technical frontend anchor for the Checkout Experience team, my role was pivotal in building the frontend application from the ground up and orchestrating a smooth user journey. The checkout flow guided the user from winning an item in the aution. navigating through payment to receiving invoices. Powered by the server-side React framework, Next.js, our application provided a seamless experience. Additionally, we engineered a backend-for-frontend solution, proficient in fetching and transforming data from various third-party APIs and internat microservices.