The Challenge
Bold Betties is an organization that began as a Colorado Meetup group for women eager to explore the outdoors. They provide inspiration, gear, apparel, and planning resources to make outdoor adventures accessible and affordable. Ultimately, they aim to empower women to connect with nature, themselves, and each other through transformative adventures.
The organization faced challenges in managing their nationwide chapters and event planning. As their membership expanded, the management process became increasingly disorganized and cumbersome. To address this, Bold Betties engaged our team at Bowtie to develop a platform aimed at enhancing member recruitment and retention, and improving the user experience for organizing and managing adventures.
Our Solution
Our primary goal was to integrate all the third-party APIs used for marketing and events, along with various disconnected data sources, into a single centralized system. This setup enabled us to visualize and export more meaningful data while capturing and analyzing information from multiple user management and acquisition sites that Bold Betties did not own. We achieved this by developing a platform in Ruby on Rails with a custom ETL process. Additionally, we created a tool for recruiting community leaders and organizing events, and provided ongoing consulting and training support to upskill their team. As a result, Bold Betties now operates a unified system that utilizes the Meetup API for user acquisition, the Shopify API for eCommerce, and a custom dashboard for managing members, events, and leadership recruitment.